The role:

As the Director of Product Marketing you will lead and build a team of Product Marketing professionals focused on driving the adoption and expansion of Glia’s Digital Customer Service technology.  Glia is a category-creating company, and our ground-breaking product is seeing rapid uptake in the market. The successful candidate’s team will be responsible for pricing, product launches, analyst relations, competitive assessments,  and opportunity assessments for Glia’s rapidly growing business. This high-visibility role will work closely with the Glia senior management team on strategic initiatives.

Operating a nexus within Glia, in this cross-organization role you will work closely with Product Management, Sales, Sales Engineering, Customer Success, and Marketing, as well as clients and partners, to gather needs, keep abreast of trends, and deliver outstanding strategies, content and programs to drive the business forward.  

What you'll do: 

• Management - Build your team and organize responsibilities among the team for personal ownership
• Product & GTM Strategy: Develop strategies and promotional programs to accelerate the adoption of Glia technologies. Assess new product areas and market for expansion of Glia’s offerings, including market research, business plans, and go-to-market strategies. 
• Product launches: Plan the introduction of new Glia product capabilities, develop content, training and manage the cross-functional implementation of the launch plan.
• Market intelligence: Be an expert on developments in the market; be an expert on the competition.  Equip sales and partners with the tools they need to win, and use insights to help shape product strategy.
• Product differentiators: Develop product positioning & messaging that differentiates our products. 
• Analyst Relations: Work with AR team to develop strategies, messages and content that resonate with key industry analysts - influencing the influencers.
• Pricing & Packaging: Own strategies for pricing new Glia product capabilities and adapting Glia’s pricing to changing marketing conditions. 
• Content: Work closely with the Content Marketing team to build and curate tools and content to market, sell, and upsell Glia solutions.

Requirements: 

• 10+ years of experience with B2B software
• 5+ years of experience in Contact Center / Customer Service technology space
• Experience managing a Product Marketing team. Additional experience in Product Management a plus.
• Ability to conduct strategic engagements with executive-level staff.
• Excellent written and verbal communication skills.
• BA/BS or related work experience.