You probably know by now that Glia holds a special event called Interact each year for clients and partners. Interact 2025 is coming up October 12-15 in San Diego, and if you can consider yourself formally invited, we’d love to have you join us.
What Sets Interact Apart
Like many of us, I’ve been to a million conferences. Some were great, some were disappointing, and plenty were in between. But now in my fifth year with Glia, I’ve seen a consistent difference at the Interact conference compared to others.
It has less to do with the agenda, or the speakers, or the display floor (even though all of these have received top-box scores in post-event survey data) but much more to do with who chooses to attend.
Here are 3 things I’ve noticed that will help you decide whether you should be one of them:
OBSERVATION #1: You'll Notice a Shared Vision Among Attendees
Attendees share more than just job titles—they share a vision for the future of customer service.
Certainly you will notice that almost everyone is from a financial institution or another industry with equally complex security and compliance environments, and their job is related to customer experience, customer service or call center operations.
But beyond that, Interact attendees are genuinely excited about participating in hands-on demos of new technologies, and open to progressive ideas about how to create better customer experiences in a digital-first world. They want to become AI experts for their contact center, while propelling both their organization and career into the future.
Whether they're enthusiastic or cautious about AI, attendees want to hear from peers. They want to see how adoption is going for other organizations, hear first-hand about impact, and talk with others going through the same things. Is that how you feel? If so, Interact is the conference for you.
OBSERVATION #2: You'll Discover an Openness to Sharing AI Successes and Lessons Learned
The people you will meet are very open to sharing successes and lessons learned about their AI journeys.
I have personally been to conferences where the prevailing attitude was, “If you hear something interesting, don’t let anyone else–like our competitors–know about it!” However, past Interact conferences have been the exact opposite: people want to share. There’s a general sense of generosity and solidarity in sharing metric results and best practices.
It’s not mandatory, but past attendees have said they’ve gotten the greatest value from open conversations with people whose companies are experiencing the same challenges, opportunities, and transformations they are.
There’s no doubt that the hot topic this year will be creating a virtual workforce by finding the right balance of human and AI interactions. The agenda prioritizes real-world success stories from leaders who have deployed AI For All™, showcasing how virtual assistants at every organizational level are delivering measurable impact. They’ll be sharing their stories, and many will be eager to continue the discussion during breaks and social events.
No matter how far your organization has come, you’ll meet a number of people who can advise you on how to get to the next level.
OBSERVATION #3: You'll See a Collective Drive to Elevate the Contact Center's Value
The people you will meet are part of a movement to elevate the value of the contact center in their organization.
As AI technology matures in our digital-first, or even mobile-first world, contact centers can now exceed customer expectations while creating significant value for their organizations.
As more companies start to unify all forms of digital and voice, and seamlessly integrate virtual assistance in every interaction (automating simpler issues, and elevating interactions that require a human) the value of the contact center operation increases dramatically. Contact centers are evolving from cost centers into strategic drivers of customer growth and loyalty.
As you gather evidence to demonstrate to your C-suite that it actually costs But if you’re still not sure, or still not quite able to commit, here are 3 key observations I made during Interact 2024 and 2023 to help you decide. to create a superior customer experience, your value is elevated as well.
And that, ultimately, is what Interact is all about, and what brings hundreds of leaders together every year.
Reserve Your Place Among Industry Leaders
If you’re still considering, now you’ve got 3 more things to think about. See you in San Diego?
Learn more about the event and save your spot: https://www.glia.com/glia-interact
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