Glia Launches

Unified Interaction Management

Harness the power of customer interactions to drive efficiency, growth, and loyalty
Get to Know UIM
Boomers
Gen X
Gen Y
Gen Z

From Boomers
to Zoomers

How to Meet the Customer Service Needs of Each Every Generation

With each generation, we’ve seen a giant leap forward in customer service technologies

zoomers to boomers hero

Baby Boomers

(born 1946 - 1964)
granny
Baby Boomers
Customer Service Contribution
The call center
Making a call to check a
balance
was revolutionary in 1980!

Gen X

(born 1965 - 1980)
Father
Gen X
Customer Service Contribution
Multichannel
Contact Center
Bolting email (1990s) &
chat (2000s) to the call center

Gen Y or Millennials

(born 1981 - 1996)
daughter
Gen Y or Millennials
Customer Service Contribution
Omnichannel
Contact Center
Some integration of digital
channels, but still a phone-based platform!

Gen Z or Zoomers

(born 1997 - 2021)
son
Gen Z or Zoomers
Customer Service Contribution
Digital-First
ChannelLess
Communications
From Phone-Based to
Fully Digital Platform

ChannelLess Communications

The ChannelLess approach aligns to the digital-first expectations of Zoomers and Millennials while providing the personalized 1-to-1 experience that all generations value.

75%

of consumers expect a seamless experience across all engagement channels*

73%

will likely change brands if the experience is not seamless*

65%

of consumers complain about having to repeat or re-explain information to different reps*

3/4

nearly 3 out of 4 are willing to go to a competitor, driven by the digital disconnect*
* Recent research findings from Salesforce

Learn more about Glia´s
ChannelLess Communications

Learn More
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