Product Marketing Content Manager, Insurance

US (Remote)
Content Creation
Apply Now

Product Marketing Content Manager, Insurance

US (Remote)
Content Creation
Apply Now
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About Glia

Our award-winning technology powers conversations with customers for some of the world’s largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking and relationship building are enhanced with technology... magical moments happen.

The role:

The Content Marketing Manager for Insurance is responsible for the creation and maintenance of all B2B insurance-related content across key written and digital channels (collateral, presentations, social, SEM/SEO, email, webinars, videos), for internal and external Glia audiences.

You will work with cross-functional colleagues in all areas of Glia, under the direction of Product Marketing leadership, to create assets that elevate our messaging and positioning to our large Insurance carrier prospects and customers throughout the buyer journey as well as to the Glia team and the analyst/media communities. 

Our platform shines for Digital Customer Service (DCS), and you will develop content and tools to articulate that value to target insurance organizations. You will also collaborate with Revenue Marketing, to provide content that ensures integrated multi-channel marketing program effectiveness for new logo acquisition and cross-sell and upsell efforts with existing customers. 

What you’ll do: 

  • Write compelling content that articulates and differentiates Glia’s DCS solution, creates urgency, and drives new business, client expansion, and awareness within the insurance industry in line with company objectives and revenue goals.
  • Study Glia technology, customers/partners, the marketplace, and competitors
  • Develop audience-specific messaging, positioning, and engaging content in multiple formats based on the strategy, goals, key trends, competitive landscape and points of differentiation.
  • Work with the Design team and stakeholders throughout the business, to coordinate the successful implementation of content, and day-to-day maintenance, across customer touch points (including website, blog, collateral, white papers, case studies, videos, presentation slides, etc.), and project-manage large-scale changes as necessary.
  • Partner with Sales and Revenue Marketing teams to ensure highly integrated content delivery, providing recommendations on new tools as required, to help improve product marketing efficiency.
  • Work with Product Marketing and Revenue Marketing on usage metrics


  • Minimum of 5 years content creation/management experience in B2B technology marketing or similar
  • Experience working with and writing to influence stakeholders in large Insurance organizations
  • Track record of creating compelling content that attracts and engages target audiences, with a strong understanding of SEO best practices.
  • Experience curating content for campaigns and feeding of Sales Enablement/CMS and marketing automation platforms
  • Desire to tackle challenging and diverse tasks, strong organizational skills, work ethic and attention to detail, superior professionalism, resourcefulness, and judgment
  • Comfortable talking with customers and partners.
  • Strong writing and editing skills a must

Bonus Experience:

  • Experience in SaaS/Insurtech
  • Experience working within insurance carrier organizations as well


  • Glia stock options and competitive salary
  • Diversity: 18 languages and 15 countries represented.
  • Professional development support  (trainings, courses, conferences, books, etc)
  • Transparent career development system
  • Different options for your working preferences (office, remote, flexible)
  • Access to all the latest tools and equipment you’ll need 
  • Sports compensation, reimbursement for therapy, counseling sessions
  • Team events: annual employee awards, internal hackathons, and a dozen cool events from cooking to the Glia olympic games :)
  • Generous referral bonuses 
  • Relocation & Visa support

*Glia is an equal opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.


*Want to know more about working at Glia?  Check our Glia's Career FAQs

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Company Culture at Glia

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Great Place to Work
97% of employees at Glia say it is a great place to work compared to 59% of employees at a typical U.S.-based company.







What is Glia’s Mission?

To help businesses reinvent how they support customers in a digital world.

Customers should be able to engage with a brand from where they’re most comfortable and move seamlessly to other modes of communication as needed. Brands should be able to see the customer’s screen to instantly understand the customers’ point of view, and be their co-pilot to a satisfying experience.

Glia’s Digital Customer Service solution brings the in-person experience to all customer interactions - whether they start online or on the phone.

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