Customer Reference Manager

US (Remote)
Position already filled
Apply Now

Customer Reference Manager

US (Remote)
Position already filled
Apply Now

About Glia

Our award-winning technology powers conversations with customers for some of the world’s largest enterprises. We believe that combining the human touch with technology is the best way to create amazing customer experiences. When human abilities such as problem-solving, creative thinking and relationship building are enhanced with technology... magical moments happen.

We are seeking a skilled and enthusiastic Customer Reference Manager to play a crucial role in our marketing team. The Customer Reference Manager will be responsible for cultivating and maintaining strong relationships with our satisfied customers, leveraging their experiences to create compelling reference materials that drive sales and build credibility. The ideal candidate possesses excellent interpersonal skills, a strategic mindset, and a knack for storytelling.



  • Build and nurture relationships with key customers to create a network of advocates willing to share their positive experiences with our products and services.
  • Collaborate closely with Sales, Marketing, and Customer Success teams to identify potential customer advocates and gather their success stories.
  • Collaborate with Sales and Marketing Ops to build Salesforce tracking systems for reference activity, and collaborate with Sales Enablement and Marketing leadership to drive adoption of Customer Engagement governance 
  • Coordinate the creation of various customer reference materials, including case studies, testimonials, videos, and quotes, that highlight the value and benefits of our offerings.
  • Interview customers to extract compelling narratives that showcase their challenges, solutions, and outcomes, effectively turning these into compelling reference assets.
  • Develop and maintain a library of customer references that align with different industries, use cases, and personas, to cater to various sales and marketing needs.
  • Ensure the accuracy and authenticity of customer references, obtaining necessary approvals and permissions for content usage.
  • Collaborate with the Content and Design teams to transform customer stories into visually appealing and engaging assets.
  • Strategically integrate customer references into marketing campaigns, sales collateral, presentations, and other relevant materials.
  • Track the performance and impact of customer references on lead generation, conversion rates, and overall sales activities.
  • Identify opportunities to leverage customer advocates for speaking engagements, webinars, events, and other thought leadership initiatives.
  • Stay up-to-date with industry trends and best practices in customer advocacy and reference management to continuously enhance the program's effectiveness.
  • Identify and engage key customers to participate in high-profile events such as tradeshows and Glia's Interact conference.



  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
  • 3+ years of experience in marketing, customer advocacy, or related roles.
  • Proven track record of successfully managing customer reference programs and creating impactful reference materials.
  • Exceptional interpersonal and relationship-building skills with the ability to connect with customers and foster advocacy.
  • Strong storytelling and content creation abilities to transform customer experiences into compelling narratives.
  • Excellent project management skills with the ability to manage multiple projects and stakeholders simultaneously.
  • Familiarity with marketing automation platforms, CRM systems, project management and content management tools.
  • Analytical mindset to track and measure the effectiveness of customer references on key performance metrics.
  • Creative thinker with the ability to identify innovative ways to leverage customer advocates for various marketing initiatives.
  • Strong attention to detail, ensuring accuracy and compliance with legal and privacy considerations.
  • Passion for understanding customer journeys and translating their experiences into valuable marketing assets.


  • Glia stock options and competitive salary
  • Professional development support  (trainings, courses, conferences, books, etc)
  • Access to all the latest tools and equipment you’ll need 
  • Sports compensation, reimbursement for therapy, counseling sessions
  • Team events: annual employee awards, internal hackathons, and a dozen cool events from cooking to the Glia olympic games :)
  • Generous referral bonuses 
  • Diversity: 25 countries represented

*Glia is an equal opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

The Glia Talent Acquisition team is using only mailboxes for coordinating interviews, providing updates and sending documents. Our hiring process involves an introduction, practical and team interviews, followed by a decision and offer. For more information, visit our Recruitment Privacy Notice page or contact our talent team via

*Want to know more about working at Glia?  Check our Glia's Career FAQs

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Company Culture at Glia

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94% of employees at Glia say it is a great place to work compared to 54% of employees at a typical U.S.-based company.







What is Glia’s Mission?

To help businesses reinvent how they support customers in a digital world.

Customers should be able to engage with a brand from where they’re most comfortable and move seamlessly to other modes of communication as needed. Brands should be able to see the customer’s screen to instantly understand the customers’ point of view, and be their co-pilot to a satisfying experience.

Glia’s Digital Customer Service solution brings the in-person experience to all customer interactions - whether they start online or on the phone.

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