In a crowded market, technology advisors are always looking for partners who are not just talking about the future but are actively building it.

A new technological wave is cresting, and it’s one that, contrary to popular belief, stands to favor the institutions that are closest to their communities. Artificial intelligence (AI) isn’t just another tech upgrade; it’s a fundamental shift that can resolve the core tensions facing community banks and credit unions. For leaders who embrace it, AI offers a path to not only survive but to thrive, deepening their community impact. For those who don’t, the risk of irrelevance has never been higher.

Tech advisors already understand the significance of the AI opportunity facing financial institutions. We've seen a surge in interest from technology advisors, who are hearing from their clients that the old methods just aren't cutting it anymore. Businesses are searching for a smarter, more efficient way to blend AI automation with the human touch, and that's exactly what Glia's AI-powered platform provides.

Glia's channel presence is accelerating rapidly, with new partnerships and growing momentum that demonstrate our commitment to helping advisors deliver real, tangible value to their financial services clients.

Partnership Built on Trust and Expertise

It’s been a busy, but exciting, year for the Glia team as we introduced our AI interactions solutions to the channel ecosystem, traveling to nearly 40 events across the country. 

Newly established partnerships with technology service distributors (TSDs), including AVANT Communications, Intelisys, Telarus and Bridgepointe Technologies, demonstrate the trust we quickly earned from some of the most knowledgeable and influential experts across the industry. 

As Channel Advisor Ray Hicken puts it,

“In my twenty-plus years in the technology channel, I've rarely seen a solution generate this level of excitement among advisors and their clients. Glia stands out because we're not just another AI company—our approach is unique and it’s resonating. Transparent pricing, uncommonly strong service and ability to cut through the AI hype with demonstrable ROI and benchmarking is why Glia has become such a transformative force in the channel."

Since partnering with these industry-leading TSDs, we’ve seen unprecedented demand from advisors interested in learning about Glia’s purpose-built AI solutions. 

David Flannery, Co-founder of Allin Solutions, shared his experience being one of the first TAs to partner with Glia: 

"I'm thrilled about our new partnership with Glia. Their strong focus on financial services means their AI is truly purpose-built for our clients' specific needs. Even early on, I see immense potential. Glia's team has been incredibly supportive, and our clients will appreciate how this partnership helps them solve CX challenges, achieve ROI, and modernize their operations."

What Makes Glia Different 

A 2024 Glia survey found that 69% of leaders are dissatisfied with current contact center technology. What we’ve heard from advisors this year makes us believe this dissatisfaction has only increased. 

So what makes Glia different? Our ChannelLess^® Architecture unifies all customer interactions—whether they start on the phone, in a chat, or through an AI-powered Glia Virtual Assistant—on a single platform. This eliminates the need for frustrating transfers and ensures a smooth, contextual journey for the customer and frontline teams. 

With Glia’s AI for All™ approach, AI is no longer a single tool—the efficiency gains are possible for every contact center stakeholder: 

• AI for Customers: Banks and credit unions can offer self-service customers actually like and contain routine inquiries across voice, digital, and messaging channels. Glia Virtual Assistants are purpose-built for banking and are ready to do it all on Day One with zero risk of hallucinations.
• AI for Agents: Agents are empowered to work with extraordinary speed, accuracy, and productivity so they can boost operational efficiency and elevate service, while . 
• AI for Managers: Managers can spend less time gathering information and more time acting on it. Glia enables managers to automate reviews, analyze interactions simply by asking questions, and get individual agent insights with AI coaching tools.
• AI for Executives: Glia gives leaders the best analyst team they’ll ever hire. Glia’s AI Analysts answer every question about workforce planning, interaction quality, contact center data, and more—accurately and instantly.

The best part? The banks and credit unions interested in seeing the value of Glia’s AI at scale can know exactly what it will cost them in ten years. With Glia’s predictable pricing, institutions aren’t penalized for adding seats or increasing usage. 

Our customers drive efficiency. We clear the path for growth. Vendors with per-seat pricing models profit from the inefficiency of their products and banks and credit unions deserve better. That’s why we’ve created Priceless Pricing™— a revolutionary and refreshingly transparent pricing model designed to encourage growth, not restrict it.

Glia AI Elevates, Extends and Empowers Frontline Teams 

This new pricing model is a critical piece of the puzzle, but it’s part of a larger, more impactful idea: rethinking what frontline teams are capable of. As we help our clients navigate contact center transformation, we’re also shepherding a new way to think about frontline teams—and their ability to impact growth in the AI-era.

The question is not whether AI will make front-line teams dramatically more efficient, it 100% will. It will also dramatically shape the roles that exist today. 

Glia’s AI elevates knowledge workers, extends the power of the frontline team, and empowers humans to focus on higher value tasks:

• Elevate. Radically enhancing the roles of agents, managers, and executives by providing them with AI-powered tools and insights that amplify their capabilities.
• Extend. Enable financial institutions to scale service 24/7, improve customer experience, and drive unprecedented operational efficiency and agility to meet escalating demands, without more hiring.
• Empower. Freeing human agents from mundane, repetitive tasks to focus on complex, empathetic, and revenue-generating interactions, making them more invaluable.

Think of Glia as an extension of any bank or credit union’s team—a virtual workforce that lets them improve interactions without increasing headcount. Instead of adding agents, they can use Glia to unify AI with human agents to make the entire frontline team more efficient, more productive, and more capable of delivering exceptional service.

Join the Glia AI Revolution

It’s been an exciting first year of channel growth and momentum, and we’re just getting started. The AI-era is here, and Glia is committed to building innovative solutions that empower financial institutions to thrive. We believe the future of AI in banking is built on trust, and that’s why we want to partner with technology advisors to help banks and credit unions navigate the path of AI adoption responsibly.

Because Glia works exclusively with banks and credit unions, our platform is purpose-built to solve the specific challenges faced by clients—from improving efficiency and reducing costs to deepening customer relationships.

Let’s connect and see how we can build the future of AI in banking—together.