We are looking for a Marketing professional to join our efforts to convey our messaging and positioning to our prospects and customers throughout their buyer journey. Our platform shines for in-person conversations and you will be coming up with creative ways to present that value.

The Role

The  Demand Generation Associate is responsible for executing all aspects of demand generation and account-based marketing activities across key digital channels (social, SEM/SEO, email, webinars, trade pubs, re-targeting, intent data, etc.). In this position you’ll be also responsible for planning, budgeting, overseeing the execution, and measuring integrated multichannel marketing programs that support new logo acquisition as well as cross-sell and upsell efforts with existing customers..

What you'll do

• Successfully build quality new business leads that convert to revenue
• Design, and execute integrated growth marketing programs that create brand engagement, generate high-quality leads, and help those leads convert through the funnel to closed deals
• Execute account-based marketing strategies using our marketing channels to penetrate our key segments of banking, credit unions, and insurance.
• Partner with trade publications in our target market to ensure maximum exposure by our prospects to the Glia brand and relevant content

Requirements

• Minimum of 3 years’ experience in B2B marketing programs and demand generation, both developing and executing programs
• Minimum of 1.5 years’ "hands-on" work experience using the Marketo marketing automation platform
• Google AdWords and Google Tag Manager experience a must, experience with other PPC providers (Bing Ads, Yahoo, etc.) preferred
• Demonstrated track record of customer acquisition across multiple channels
• Experience with sales development systems (e.g. Salesloft, Outreach, Yesware) is preferred
• Experience with data cleansing, data stewardship, and data manipulation
• Experience with enterprise reporting of marketing/sales performance
  Bonus
• Marketo Certification a plus, Salesforce.com certification a plus